As an Account Executive, I manage and execute client projects, events, activations, and campaigns, ensuring seamless execution and delivering results-driven outcomes. My role includes providing day-to-day client support while leading proactive media relations efforts. I work on developing compelling pitch ideas, securing media placements, and maintaining strong relationships with media professionals and influencers to maximize brand visibility. From drafting messaging to managing press opportunities and media inquiries, I ensure each campaign positions the client effectively in the market.

I also support influencer marketing efforts—spanning paid, earned, and gifting campaigns—and oversee digital and social media strategies to ensure alignment with client goals. I’m responsible for identifying and vetting talent for campaigns, managing negotiations, execution, and reporting to meet key KPIs.

As a dedicated professional in public relations, I contribute to the successful implementation of PR campaigns and activations for clients. My role involves actively managing client accounts by handling administrative duties such as weekly and monthly reporting, organizing meetings, and maintaining up-to-date project documentation. I excel in producing and pitching high-quality press materials, resulting in increased media coverage across traditional and digital outlets. Additionally, I develop and maintain curated influencer and media lists, ensuring strategic partnerships for our clients. I am proficient in handling media inquiries and placing client stories effectively. I also conduct daily monitoring and analysis of client, industry, and competitor coverage, providing valuable insights to drive impactful PR strategies.

As a Publicity Associate at The Dana Agency in Miami, FL, I pitched stories, press releases, roundups, events, and more to local and national media outlets, securing coverage in both traditional and digital media. I crafted press materials such as media alerts, press releases, and executive bios for clients in real estate, lifestyle, hospitality, and food and beverage industries. Using programs like Cision and Muckrack, I meticulously built media lists through detailed research. Additionally, I clipped media coverage for clients and compiled comprehensive PR status reports to track and showcase our successes.

As a Social Strategy Intern at Warner Bros Discovery in Atlanta, GA, I played a pivotal role in managing paid social campaigns across various channels and accounts. This included working on impactful projects like the Ally Milestone Initiative with CNN, Walmart x HBO Max, and Wendy's x Adult Swim. My responsibilities involved providing regular performance and insight summaries using reporting tools such as Facebook Ads Manager, Linkedin Ads, Canvs, Sprinklr, and Shareablee. Additionally, I crafted comprehensive campaign wrap reports for clients, highlighting campaign success and results, including performance data, audience insights, and sentiment analyses. I also monitored media executions daily, ensuring ongoing campaign success by making strategic optimizations on platforms.